mindpool - Social Media Marketing für Hotels

For you as a hotelier professional social media marketing is an investment.

We ensure a high return on investment.

Founder Marcus shows you the potential.

#bigdata #highperformance #insights #facebook #instagram #youtube #storytelling #performance #seo

#masterplan #strategy #efficiency

What you need

In the last 8 years the use of social media has changed several times and completely. A clear masterplan is needed to invest the capital in a profitable way.

Get to know the masterplan in detail

#masterplan #strategy #efficiency

Our masterplan for you

Getting to know you personallyIdentify potentials. Answer questions. Defining goals.
Online branding workshopGet to know the hotel personally. Define core messages. Define workflow processes.
Create social media conceptDevelop visual language, tonality and stories.
Launch social media offensiveCreate posts. Design advertisements. Go online.
AnalysisKampagnen beobachten, auswerten und optimieren.
Reports erstellenMonitor, evaluate and optimize campaigns.
Welcome hotel guests;)

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The journey starts here…

#content #wordimageacrobatics #emotion #longing

Social media is communication among "friends"

That is why we tell a story in every post or advertisement. The guest should be made to smile. Or to evoke a spontaneous "WOW, that's where I want to go!"

And success proves the strategy right. In 2012, the team was "ennobled" by Facebook and included in the "Best Practice Top 40" in Europe for the Facebook pages they manage.

Start teamvideo
View artworks
Video & photo production

#content #wordimageacrobatics #emotion #longing

The goal

To create a recognisable word-image language in order to further expand the hotel's brand awareness and establish it in the social media. The visually and content-wise varied postings on Facebook, Instagram and Co. will create a positive, modern, likeable and authentic overall picture.

Start teamvideo
View artworks
Video & photo production

#content #wordimageacrobatics #emotion #desire

Artworks

Facebook

Instagram

Pinterest

YouTube

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To the goal
Video & Photo Production

#professional #production #management

Video & Photo Production

Over the years, we have built up a professional and versatile network of cooperation partners in photo and video production. We manage and organise photo shoots and video shoots for you. From the selection of the perfect expert for your project to the booking of authentic models and a schedule that is coordinated down to the last detail - we ensure a smooth process and convincing results.

WATCH VIDEO SNIPPETS NOW

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To the goal

…when the appropriate content has been created,
It's time for programming

#performance #targeting #KPI

MORE CLICKS
MORE GUESTS

We generate numbers that perform. The focus is on reach, clicks and acquisition of new customers.

Conception of tailor-made artworks
Development of highly affine target groups
Programming of high performance campaigns
Intelligent monitoring and permanent optimisation
Result based re- and lookalike marketing
Comprehensible reports with added value and clear & recommendations for action

Performance pro Ron explains...

Learn 5 insights
View campaigns

#performance #targeting #KPI

Examples of ad formats

PlattenhofCarousel

AlpenroseCarousel

Kempinski BerchtesgadenInstant Experience

Phillip SoldanInstant Experience

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More Campaigns

#performance #targeting #KPI

Examples of ad formats

Berghaus SchröckenReel

Berghaus SchröckenVideo

LA SOAStory

The HEARTS HotelVideo

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Does it work? Yes!
Here are a few examples of success...

Beautiful hotels ...

... with extraordinary social media marketing by mindPool.

Grand Resort
Zürserhof Grand Resort Zürserhof

Hotel & Bergdorf
Hüttenhof Hotel & Bergdorf Hüttenhof

Hotel Nassauer Hof
Wiesbaden Hotel Nassauer Hof Wiesbaden

Hotel
Wiesergut Hotel Wiesergut

Kempinski Hotel
Berchtesgaden Kempinski Hotel Berchtesgaden

Naturhotel
Edelweiss Wagrain Naturhotel Edelweiss Wagrain

Senhoog
Luxury Holiday Homes Senhoog Luxury Holiday Homes

Bergdorf
Priesteregg Bergdorf Priesteregg

Hotel HUBERTUS
Alpin Lodge & SPA Hotel HUBERTUS Alpin Lodge & SPA

Hotel Vier Jahreszeiten
Kempinski München Hotel Vier Jahreszeiten Kempinski München

Kulm Hotel
St. Moritz Kulm Hotel St. Moritz

GRAND HOTEL
KRONENHOF GRAND HOTEL KRONENHOF

Mama
Thresl Mama Thresl

Hideaway
Hotels Hideaway Hotels

Check out best practice ... Check out best practice ...

More than holidays

#grandresort
#luxurytradition
#zürs
#arlberg

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Collect moments not things

#happymoments
#chalets
#adultsonly

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Grand Dame of the German Luxury Hotel Industry

#grandhotel
#wiesbaden
#suitedreams

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we call it happiness

#designhotel
#privatespa
#hinterglemm

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pure alpine lifestyle

#kempinski
#berchtesgaden
#5stars

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Nature is our lifestyle

#mountainresort
#greenhotel
#boutiquehotel

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Holiday homes with personality

#sylt
#morsum
#westerland
#leogang

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Simply live. Simply be human.

#Premium
#ECO
#Resort

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Lust for life.

#Hubertusunplugged
#Balderschwang
#Powerplace

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Royal bavarian flair.

#Kempinski
#Munich
#Vierjahreszeiten

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Pioneering spirit as tradition.

#Luxuryhotel
#5stars
#Superior

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The grande dame of the Engadine hotel industry invites you.

#5stars
#GrandHotel
#Luxuryclass

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WHERE URBAN SOUL MEETS THE ALPS

#Lifestylehotel
#Leogang
#casual

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Handpicked and unique.

#Hotelcollektion
#premium
#luxurytravel

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Happy Clients

What are the minds behind it?

The team

The natural performers behind mindPool.

Marcus

... manages the business and keeps the big picture.

#Strategist #Focused #Word acrobat

#Gourmet #Cohiba #FeelGoodCoffee

Marion

... manages the content marketing and is our feel good manager.

#Story #Design #Emotions

#Nature #Travel #FeelGood

Ron

... is head of performance marketing and a walking lexicon

#Performance #Reach #Keyfigures

#PorscheFan #BestDad #CuriousResearcher

Aileen

... creates creative artwork and ads and gets the team going.

#Content #CreativeBrain #Maker

#HorseGirl #FoodLover #GoodMood

Kathrin

... always ensures new & fresh content and good mood.

#Content #ImageAcrobat #Storyteller

#PeakConqueror #Catlady #SenseOfHome

Meet our Partners

partner

... our professionals for the other disciplines

#network

PARTNER

Public RelationsCarmen Stromberger

We offer classic PR as well as state-of-the-art communication and are one of the top 15 tourism PR agencies in the German-speaking world.

Website

PhotographerDominik Cini

Photos of your hotel that make the guest say "oh yeah" and the anticipation grows from picture to picture!

Partner Portrait

Online MarketingPeer Kirmse

Peer Kirmse and his team at LUPCOM create digital experience worlds. The full-service agency develops modern web portals for hotels & experience providers.

Partner Portrait

videographerLissy Schuhmann

I document inconspicuously and with a great passion for unusual perspectives and details. It's all about moments!

Website

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more partners

#network

PARTNER

photographerMichael Kritzinger

I quickly recognise the right moment for an authentic and emotional photo.

PhotographerFlorian Weichselbaumer

The enthusiasm for the subject, the feeling and the moment drives me as a photographer.

Partner Portrait

VideographerChristian Cabrera

Through numerous experiences, I can present a hotel from its best side.

Partner Portrait

BRANDING & DESIGNHotelstorys

We strengthen the brands of our hotel clients with good stories and clever design. The goal: to make your guests your brand ambassadors.

Website

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more partners

#network

PARTNER

Tourism ProvokateurThomas Wiesenegger

What does the future look like in tourism? How do I reach my guests and who organises all this for me? The Tourism Provocateur has answers.

Website

PhotographerYannick Oberhauser

With several years of experience in the field of architecture, portrait and product photography, I offer the perfect all-round carefree package.

Partner Portrait

VideographerMaximilian Cobilanski

Digital content creator and filmmaker - video production from Rosenheim.

Partner Portrait

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OUR STORY

MINDPOOL - THAT IS A SMALL, FINE TEAM OF EXPERIENCED ONLINE MARKETING PROFESSIONALS LED BY MARCUS BERTHOLD.

WE DO ONLINE BRANDING AND INNOVATIVE ONLINE & SOCIAL MEDIA CONTENT MARKETING - FOR EXCEPTIONAL HOTELS.

Berthold and Team are "native advertisers", have a background in classical marketing, and together bring many years of experience to the table. In marketing. In branding. With social media. With performance marketing. They create a unique strategy and tonality for each customer in the relevant social media. They tell stories with emotional added value. And thus attract attention. More awareness. More recommendations.

mindPool's strategy is: Social media is communication among friends. This means that companies should communicate and interact with their customers as one would do with "friends". Because classic advertising is out! And success proves the strategy right. In 2012, the Facebook team was "ennobled" and included in the "Best Practice Top 40" in Europe for the Facebook pages they manage.

Together with other professionals, they also cover what is now state of the art in online marketing. The team includes videographers, photographers, Google professionals, tracking experts, website specialists, etc. mindPool stands for a 360-degree view, independent advice, top service and maximum quality.

What is important to us:

Reliability, commitment, passion, loyalty, appreciation as well as open and honest communication are very important to us when working together! We are success-oriented and put our heart and soul into our projects.

What qualifies us?

Since 2016 we have been agency partners of Facebook and have personal coaches from the Facebook Business Team in Dublin at our side. We are continuously informed about new opportunities and changes and are supported in our campaigns. For 9 years now, we have been looking after more than 20 extraordinary hotels, some companies and the ski resort Zürs am Arlberg as a whole holiday destination. Our activities are among the most successful in the German-speaking countries. SUCCESS for us means high coverage in the core target group, building up the community and of course ultimately bookings, visits and purchases.

#contact

Get in Touch

Call our managing director Marcus directly, write us a short email or use the inquiry form.

We look forward to realizing your project with you.